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Kyle Craven, commonly known by his Internet nickname "Bad Luck Brian", is an American Internet celebrity known for his ubiquitous photo posted on Reddit in 2012, which quickly became a popular Internet meme.
On January 23, 2012, at 2:15 UTC, Ian Davies uploaded a yearbook photo to Reddit of his friend Kyle Craven. Craven and Davies both attended Archbishop Hoban High School in Akron, Ohio. Craven stated that he rubbed his face with a sweater to redden it and adopted an obnoxious smile; however, the high school principal at the time had him retake the photo.